8 Google Ads Alternatives 2018-2019 – PPC Advertising Networks That Are Worth Testing

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All right, what’s up, everyone welcome to the Surfside PPC youtube channel today, I’m gon na be going over eight alternatives to Google ads, so Google ads has search platform‘>search platform display platform, video with YouTube and the Google Display Network‘>Google Display Network. So there’s really no other marketing channel like it. There’S so many different things you can do with Google ads, they have so much data in terms of analytics. They can follow people around the internet, basically because Google Analytics is on every single website you visit, so Google ads is really the best platform for advertising. In my opinion, but there are some alternatives that can help you spend your budget in optimal ways. So maybe, if you’ve already maxed out your Google Ads account, even if you want to run other ads alongside Google, we’re gon na show you some alternatives today that we highly recommend using so the first one Bing‘>Bing ads so Bing‘>Bing ads. You can import your Google Ad search campaigns‘>search campaigns directly into Bing‘>Bing ads.
They don’t have the same display or video capabilities that Google does, but in terms of search ads, Bing‘>Bing ads will perform as well or better than Google ads. In my opinion, and in my experience so if you take your Google ads campaign, you can import it directly into Bing‘>Bing ads. All you need to do is create an account set up your billing and you can have Bing‘>Bing ads running by the end of the day. So this is the closest thing to the Google search platform‘>search platform because it uses the Bing‘>Bing search engine. It uses about 50 % of the Yahoo search engine, so you get a ton of search volume and if you’re not using Bing‘>Bing ads you’re just missing out on those opportunities and generally there’s not as much competition, because not as many advertisers are using Bing‘>Bing ads when People start they generally go to Google and then the bigger advertisers focus the most on optimizing. Their google campaigns and Bing‘>Bing ads is usually secondary. So, with Bing‘>Bing ads, you can usually get lower cost clicks than Google and you can get the similar results, especially with certain industries. Bing‘>Bing ads can perform really well so highly recommend at least testing Bing‘>Bing ads.
This is probably the number one in this list that I would recommend you test, because there’s really really great results. Coming from Bing‘>Bing ads number two is gon na be Facebook ads, so they have a lot of different products. So just coming in to overview here you can see facebook Instagram‘>Instagram audience Network, Messenger, whatsapp and workplace, so they have a lot of different ways that you can advertise with. Facebook, Facebook and Instagram‘>Instagram are huge. The audience network‘>audience network is huge, so you can target all of these different ad network‘>ad network where people are looking through their social media pages‘>social media pages and you can sir, and really targeted advertisements. Facebook has a ton of data about their customers because everyone goes on Facebook and likes pages. They basically will tell Facebook what they enjoy doing and then, in addition to that, the Facebook pixel is somewhere to Google Analytics net.
Basically, every website your visit probably has a Facebook pixel on it and that Facebook pixel get so much data about people that, when you’re able to target you can find people with really really targeted interests related to what you’re trying to sell so Facebook Ads Instagram‘>Instagram ads. It’S it’s a great platform and it’s something you should definitely test. If you haven’t already, we have some tutorials on our channel for Facebook and Instagram‘>Instagram. We’Re gon na have some new ones coming out soon, so highly recommend trying Facebook ads in addition to Google Ads a lot of opportunity there as well number three is gon na be Pinterest‘>Pinterest ads. So you see here reach more people with promoted pins. My favorite thing about Pinterest‘>Pinterest ads is you: can return visual ads to people as they’re searching keywords, so, let’s just say in the example here so from Philadelphia‘>Philadelphia. So if someone’s looking for a cheesecake recipe or pie recipes, you can put you know from Philadelphia‘>Philadelphia. They can put their recipes onto Pinterest‘>Pinterest and then part of the recipe for Philadelphia‘>Philadelphia is using their ingredients. So it’s a really great way to target people who are actively looking for something useful and if you return a useful advertisement and involve your products and services in there, you can get a lot of results from Pinterest‘>Pinterest. It’S really great, for you could see here so shopping with fashion home decor from Target, so travel from Expedia food from Philadelphia‘>Philadelphia. So those types of niches are great. On Pinterest‘>Pinterest, we do it with beachfront, decor and farmhouse goals will run promoted, pins a lot and they’ll help not only grow your Pinterest‘>Pinterest profile, but they’ll drive a lot of targeted clicks to your website and people that will convert so highly recommend trying Pinterest‘>Pinterest ads because You can target keywords there as well. Number four is gon na, be Amazon‘>Amazon advertising. So if you have an e-commerce website, if you’re selling Amazon‘>Amazon ads can help, you reach people who are actively browsing, Amazon‘>Amazon and shopping, so we come down here a little bit. They have a video that you should watch if you’re not familiar with Amazon‘>Amazon advertising, but some of their products so sponsored ads. You could reach Amazon‘>Amazon customers with cost per click ads for your products display ads video ads. So you can build a multi-page website on Amazon‘>Amazon for your brand. So if you have an already a Shopify store, you can sell on Amazon‘>Amazon as well and run these ads. How do they recommend trying Amazon‘>Amazon ads if you’re running ecommerce if you’re trying to sell products? Because the people who are browsing Amazon‘>Amazon are ready to buy you don’t generally just go to Amazon‘>Amazon and browse and browse generally you’re going to Amazon‘>Amazon with a purpose. So it’s a great way to reach people who are kind of in the buying decision process. So number five is gon na be LinkedIn‘>LinkedIn ads, so with LinkedIn‘>LinkedIn. If we just scroll over advertising here, you can see they have a ton of different ad products. So feed add to the most popular message ad, so you can actually reach people right into their email box in LinkedIn‘>LinkedIn text, ads, dynamic, ads programmatic display ads, so a lot of different ways that you can reach people. They also have video ads over here as well. Some of their features, so conversion tracking contact targeting a lead generation. So if you’re trying to drive leads especially b2b leads so business-to-business, LinkedIn‘>LinkedIn is a great way to do that: you’re reaching people who are trying to grow their professional network. So it’s really more geared towards people who are, you know either trying to find jobs or advance in their industry or trying to find information related to their industry. As someone who enjoys marketing, if I go and LinkedIn‘>LinkedIn – and I see something for you – know marketing research, its I’ll pay for that, because it’s it’s something that will help me achieve my goals, better, so LinkedIn‘>LinkedIn another advertising product, they have a ton of capabilities. It’S really improved since the first time I’ve ever used, LinkedIn‘>LinkedIn, so highly recommend trying LinkedIn‘>LinkedIn, especially if you’re looking for more business, the business type, advertising opportunities‘>advertising opportunities. Okay, so number six is gon na be add role, so Admiral is great for retargeting in my opinion. So if you want to run more retargeting ads, Admiral is a great way to do it. They have a ton of integration, so if you’re running Shopify, WooCommerce Magento bigcommerce any of these e-commerce if you’re running your email list through MailChimp HubSpot market, oh, so a lot of these different options here with AD roll and the best thing they do is that you Can see here be everywhere, your customers are so it says your shoppers are all over the Internet. Admiral convert reaches them wherever they are, whether that’s across top sites, Facebook, Instagram‘>Instagram or directly in their inbox. So, with Admiral, what you do is you set up the Admiral pixel on your website, they’re able to use that data you can set up conversion tracking as well, and what Admiral does is. It tries to find the people who have visited your website. Andry targets them with ads as they’re browsing. The internet brings them back to your website. It’S a great platform. It gives you access to a little bit more inventory than Google and you can manage it all right through ad roll. You can create your own campaigns. You can separate them out by the different networks where you want them to be. If we scroll down a little bit here, you can use dynamic ads as well, so you could actually see the specific products. People have come to your website to visit and see, and you can serve those ads back to them so Admiral great platform, something I highly recommend using I’ve used it. A lot in the past haven’t use it as much recently, but I can only imagine it’s gotten better and better. I used to work with them directly a lot and, and they have a lot of great ways to help. You grow your business, so Admiral something you can try, especially if you’re looking to set up more retargeting ads. So number seven here is gon na be Twitter ads. So Twitter has a couple different options here for you, so you can either do promote mode. So, if you’re looking for something a little bit more hands-off, what Google does is they’ll automatically promote your tweets, specifically the tweets that are performing the best for you. So if you’re tweeting a lot, you don’t want to launch a Twitter ads campaign. You just want some of your tweets to be promoted that have performed well, so maybe you’re putting out different articles different videos to Twitter. What Twitter’s gon na do is take your most engage, tweets and they’re gon na help promote them automatically for you. Otherwise, you can launch a Twitter ads campaign, so they have a lot of different options when it comes to Twitter ads. So you can do setup by campaign objective general campaign set up so pretty self-explanatory. You come in here. You can start your own campaign. You can see quick, promote, create a followers campaign, create a tweet engagement campaign, create a website, clicks or conversions campaign. App installs promoted video views awareness, so they have pretty much any single type, any type of goal that you’re really looking for whether you’re trying to grow your followers, whether you’re trying to drive traffic to your website, whether you’re trying to encourage people to download your app Twitter has a lot of different ways to reach people who are using their platform. Personally, I haven’t had a ton of success with Twitter, but for maybe a smaller budget or maybe trying to grow your Twitter brand. It’S it’s worth trying. Okay, number eight here is gon na be Yahoo Gemini. So it’s just Gemini yahoo.com it’s native in search advertising, so you can actually it’s using the AOL, Yahoo, tumblr, Huffington, Post and TechCrunch. So it says they serve two ad impressions per day: 1 billion monthly, active users. 165 billion daily intent signals, so they a different ad formats, search ads image ads video ads‘>search ads image ads video ads, so it’s kind of similar to Google ads, but not nearly as good, so they offer some of this some of the same type of ad formats that Google ads does in Terms of search ads image, video app installs, so you can try to reach your goals with using some of their different ad formats. It’S definitely something that’s worth testing. I haven’t had a ton of success with Yahoo gem and I compared to Google and Bing‘>Bing. My cost per conversion is generally not as good on Yahoo Gemini. I haven’t been able to use it as effectively as some of these other platforms, but you know maybe it’s something you want to try to test if you’re looking for ways to spend your budget really any of these eight AdWords alternatives are great places to spend your Budget and test, obviously, if you’re getting optimal results from Google, you don’t necessarily need to use a ton of different other ad network‘>ad networks, but in terms of using Facebook it can help grow. Your pages same with Instagram‘>Instagram ads, so Facebook Ads Instagram‘>Instagram ads will help grow your audience there and then you can continue to target them. With your content same with Pinterest‘>Pinterest ads same exact thing, you can grow your Pinterest‘>Pinterest audience so there’s some alternatives to Google Ads. You could definitely test some of them if you have more budget to spend if you’re looking for different ways to target people with your products and services, there’s some other channels that you can use personally. Google Ads is my favorite, it’s the one. I know the best. So it’s the one, I’m always going to create the most tutorials about and talk about the most, but I’m hoping to put out more tutorials about some of these other alternatives as well. So you can use them effectively.

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