How to Spy on Your Competitors’ SEO & Steal Their Traffic Through Competitor Analysis

[Vider id=3 ]you shouldn’t start any SEO campaign until you do this hey everyone I’m Neil Patel and today I’m gonna share with you how to spy on your competition before we get started make sure you subscribe to this channel that we want to release more tips you’ll get notified question for you do you know how much search traffic your competition is getting if you do leave a comment below with yes if you don’t leave a comment below with no no I’m gonna share with you how you can get all of this information and best of all for free so step 1 go to a tool called ubersuggest you can google it you can go to neil patel comm slash ubersuggest or ubersuggest comm pick whatever way you had there i now want you to type in a URL of your competitors it could be any of them step 2 you’re gonna see a report that just loaded up this is going to give you their overall traffic per region you’ll notice that a bursa just breaks it down per region and this is important you’ll find that your sales will mainly come from a few different regions even if you’re a global business you’ll be stronger in certain regions over others for example Salesforce does really well in the United States they’re number two market is Japan you may think oh it could be United Kingdom or Germany but it really ranges for each and every single business this is why over suggest it’s broken down per region now I want you to scroll down and look at top pages click through that step 3 now that you’re on top pages I want you to dive really deep into what’s driving your competitors their traffic see this top pages report breaks down the most popular piece of content on your competitors website how many social shares these pages are getting from sites like Facebook how many backlinks each of these pages are getting who’s linking to each and every single one of these videos how many keywords each of these pages are rank for and what are those keywords what does the cost per click for those keywords you just click you open and you can see all of that and by seeing that you can figure out oh here are the key words that are driving traffic here the ones that aren’t here are the ones that are high cost per click here’s the ones that are low cost per quick step for now that you click view all in the keyword category for any of your top competitors pages I want you to dive into all those keywords keep going next next next and you can see a laundry list of all the keywords that are driving traffic the reason this is important is you’ll be able to spot the key words that are driving the majority of the traffic to have a high cost per click and a low searched difficulty score a low searched difficulty or SEO difficulty slow search difference easier to rank for if that keyword is easy to rank for it has a high cost per click and draws a lot of traffic what does that tell you that keyword if you rank organically will get you traffic now the next thing I want you to do is go to the top keywords page this report shows you all the keywords in general that your competition is getting traffic from and you can keep going next next next the same thing that you want to look for is the keywords that have a high cost per click high amounts of traffic and have a low search difficulty if they have a low search difficulty that means you can rank for these terms faster now the next thing you need to do after you type in a handful of your competitors is type in some of these keywords that you’re thinking about going after the reason you want to do this is if you type in these keywords into Ebor suggests it’ll give you more feedback on that keyword from overall cost per click overall trends when it comes to traffic over each and every single month because some keywords have seasonality you’ll also notice all the other variations of that keyword when you go into the keywords ideas report which is what I want you to do next and you’ll see a laundry list of other suggestions both ones that come from Google Suggest and others that come from Google Adwords if you click on the related keywords and the beautiful part about this report is it’ll show you on the right-hand side everyone who ranks for this term how many social shares do they have how many visitors are they getting how competitive that term is now you have a understanding of what everyone in your space is doing you take all that data you even take the social shares people are getting it’ll give you ideas on what kind of content you should create what keywords you should be going after and what keywords are gonna be driving your sales because if you see a lot of your competitors going after the same keywords creating content and similar subjects that means they’re making money from it and you should consider doing the same now you don’t want to just do the same as your competition and create the same type of content it could be on the same subject but you need to go above and beyond brian dean has this article called the skyscraper technique follow it read it it talks about building content that’s ten times better you know those crazy buildings in dubai and they’re just like oh we’re not going to build a building that’s one or two storeys taller we’re gonna build a building that’s double the height we’re gonna build a building that’s a seven star hotel not a five star hotel we’re gonna one-up everyone they just go so above and beyond and that’s a concept of the skyscraper technique so when you see where your competition is doing you don’t want to just do what they’re doing you want to go above and beyond and beat them so much that they would not even dare to copy you if you follow that you’ll now know what your competition is doing and what you need to do to beat them now if you need help growing your search traffic check out my ad agency neil patel of digital and if you enjoyed watching this video like it share it subscribe to it and if you have a question leave a comment below and I’ll make sure I answer it thank you for watching


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